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Free Amazon ads audit

Get more sales from the ad budget you already spend.

Upload your Sponsored Ads bulk file and get a clear report showing where budget is wasted, which winning search terms you aren't scaling, and whether your branded numbers are hiding the truth.

Start your free audit → Prefer a conversation? Talk to our team ↗ Free · About 5 minutes
→ Data cited for every finding → Report sent to your inbox → Amazon Sponsored Ads accounts
Example reportSample data
$9,750/moestimated impact across 3 findings
Search terms spending with zero sales$4,100/mo

186 search terms got clicks for 60 days without a single order. None of them are negated.

186 rows cited from the bulk file
Winning search terms never harvested$3,200/mo

41 search terms convert in auto and broad campaigns but aren't running as exact keywords, so you can't control their bids.

41 rows cited from the bulk file
Branded terms counted as non-branded$2,450/mo

4 of the top 6 branded search terms sit in non-branded campaigns, which makes non-branded ACoS look better than it is.

12 rows cited from the bulk file
What the audit checks

Three things we check
in every account.

Each one is easy to miss in the console and expensive to leave alone.

Wasted spend

What are you paying for that never sells?

We flag every search term that keeps getting clicks with no orders, and show what it cost you.

→ A ready-to-negate list, sorted by spend
Missed growth

Which winners are you not scaling?

We find search terms that convert in auto and broad campaigns but have no exact-match keyword, so you can't control their bids.

→ The terms to move to exact match
Branded vs. non-branded

Is your ACoS split telling the truth?

We classify every search term against the brand terms you give us, so branded traffic stops hiding inside your non-branded numbers.

→ An accurate split and a list of misfiled terms
Why this isn't another automated score

You can check every finding yourself.

Most free audits hand you a grade and a pitch. This one hands you the evidence.

✓

Agency audit logic, not a guess

The checks are the rules our team uses on the accounts we manage. Same input, same result, every time.

✓

The rows behind every number

Each finding links to the bulk file rows it came from. Open your file and confirm it.

✓

Built for multi-SKU catalogs

Parent-child listings get a deeper check using your Child ASIN Business Report.

What it can't see

The audit reads your ad data only. It doesn't know your margins, your inventory or what competitors are doing. If you want those in the picture, talk to our team after you read the report.

How it works

Four steps.
About five minutes.

Have these ready
→ Your Sponsored Ads bulk file
→ Your brand terms (brand names and product line names)
→ Child ASIN Business Report
01

Export your bulk file~2 min

We show you the exact export settings. The wrong ones produce a file that looks complete but gives wrong results.

02

Upload it~1 min

Upload your bulk file and the Child ASIN Business Report for the same date range.

03

Enter your brand terms~1 min

These decide which searches count as branded, so the split matches your brand.

04

Read your report

It lands in your inbox. Review it in your own time.

Start your free audit

Upload your file. Get your report.

Fill in your details, attach your bulk file and add your brand terms. Your report is sent to the email you enter.

Questions before
you upload.

Is my data safe?+×

Your files are used only to prepare your audit report. We keep your name, company and email so we can send it to you.

Is this AI?+×

No. It runs fixed, rule-based checks, the same ones our team uses on the accounts we manage. The same file always gives the same result.

Do I have to talk to sales?+×

No. You get a report. If you want to go deeper after reading it, you can reach out to us.

Which marketplaces are covered?+×

Amazon Sponsored Ads accounts. Contact us if you want to check a specific marketplace.

Do I need the Child ASIN report?+×

Yes. The audit uses it to match ad spend and sales to each product and to check parent-child listings. Use the same date range as your bulk file.

Free Amazon Ads Audit — Amz Consultors
Amz Consultors logo Amz Consultors Book a free strategy call
Free Amazon ads audit

Get more sales from the ad budget you already spend.

Upload your Sponsored Ads bulk file and get a clear report showing where budget is wasted, which winning search terms you aren't scaling, and whether your branded numbers are hiding the truth.

Start your free audit → Prefer a conversation? Talk to our team ↗ Free · About 5 minutes
→ Data cited for every finding → Report sent to your inbox → Amazon Sponsored Ads accounts
Example reportSample data
$9,750/moestimated impact across 3 findings
Search terms spending with zero sales$4,100/mo

186 search terms got clicks for 60 days without a single order. None of them are negated.

186 rows cited from the bulk file
Winning search terms never harvested$3,200/mo

41 search terms convert in auto and broad campaigns but aren't running as exact keywords, so you can't control their bids.

41 rows cited from the bulk file
Branded terms counted as non-branded$2,450/mo

4 of the top 6 branded search terms sit in non-branded campaigns, which makes non-branded ACoS look better than it is.

12 rows cited from the bulk file
What the audit checks

Three things we check
in every account.

Each one is easy to miss in the console and expensive to leave alone.

Wasted spend

What are you paying for that never sells?

We flag every search term that keeps getting clicks with no orders, and show what it cost you.

→ A ready-to-negate list, sorted by spend
Missed growth

Which winners are you not scaling?

We find search terms that convert in auto and broad campaigns but have no exact-match keyword, so you can't control their bids.

→ The terms to move to exact match
Branded vs. non-branded

Is your ACoS split telling the truth?

We classify every search term against the brand terms you give us, so branded traffic stops hiding inside your non-branded numbers.

→ An accurate split and a list of misfiled terms
Why this isn't another automated score

You can check every finding yourself.

Most free audits hand you a grade and a pitch. This one hands you the evidence.

✓

Agency audit logic, not a guess

The checks are the rules our team uses on the accounts we manage. Same input, same result, every time.

✓

The rows behind every number

Each finding links to the bulk file rows it came from. Open your file and confirm it.

✓

Built for multi-SKU catalogs

Parent-child listings get a deeper check using your Child ASIN Business Report.

What it can't see

The audit reads your ad data only. It doesn't know your margins, your inventory or what competitors are doing. If you want those in the picture, talk to our team after you read the report.

How it works

Four steps.
About five minutes.

Have these ready
→ Your Sponsored Ads bulk file
→ Your brand terms (brand names and product line names)
→ Child ASIN Business Report
01

Export your bulk file~2 min

We show you the exact export settings. The wrong ones produce a file that looks complete but gives wrong results.

02

Upload it~1 min

Upload your bulk file and the Child ASIN Business Report for the same date range.

03

Enter your brand terms~1 min

These decide which searches count as branded, so the split matches your brand.

04

Read your report

It lands in your inbox. Review it in your own time.

Start your free audit

Upload your file. Get your report.

Fill in your details, attach your bulk file and add your brand terms. Your report is sent to the email you enter.

Thanks, your audit is on its way.

We'll send the report to your inbox.

How to download the bulk file

These settings matter. The wrong ones produce a file that looks complete but gives incorrect results.

In the Amazon Advertising Console, go to Sponsored ads → Bulk operations → Download campaigns and set:

File name (optional)
Leave blank
Campaign filter
Export specific campaigns only
Leave unchecked so the file covers the whole account.
Date range for performance metrics
{{ guideRange }}
Don't pick "Last 30 days". Amazon's last two days of performance numbers are still settling. Set a custom range of {{ guideRangeLong }}.
Sponsored Products: targeting and keyword filter
Enabled & Paused▾
Enabled-only hides paused targets that still spent.
Include
✓
Terminated campaignsCampaigns archived after they spent still appear in the search term report.
✓
Paused campaignsCampaigns paused after they spent still appear in the search term report.
✓
Campaign items with zero impressionsStructure, bid and status checks need rows that never delivered.
✓
Placement data for campaignsRequired for the placement bid adjustment check.
Brand asset data
✓
Sponsored Products data
✓
Sponsored Brands data
✓
Sponsored Brands multi-ad group dataNew-format Sponsored Brands campaigns only appear on this sheet.
✓
Sponsored Display data
Guidance for Sponsored Products
✓
Sponsored Products search term dataRequired for every search term check.
✓
Sponsored Brands search term data
✓
Budget rules dataBudget rule rows are part of the account setup the audit reads.

If paused campaigns are excluded, the search term data will reference campaigns that are missing from the file, and the audit can't analyse the full account.

How to download the Child ASIN Business Report

Use the same date range as the bulk file. A 30-day bulk file with a 7-day business report (or the reverse) makes product sales and ad share of sales impossible to compare.

In Seller Central, go to Reports → Business Reports. In the left menu, under By ASIN, open Detail Page Sales and Traffic by Child Item.

✓
ReportDetail Page Sales and Traffic by Child Item"By Parent Item" hides the child ASIN column this file is needed for.
✓
Date rangeThe same window as the bulk fileUsed to join product sales to ad spend and sales.Use {{ guideRangeLong }}, the same settled window as the bulk file.
✓
DownloadCSVThe upload accepts .csv files only.

The file must include (Parent) ASIN and (Child) ASIN. If you customize columns, keep Title and Ordered Product Sales visible. The default columns already include these.

Audit · {{ r.market }}
Received

{{ r.company }}

We received your files. We will email the report to {{ r.email }} when it is ready, usually within 15 minutes. You can close this page.

What you sent
Marketplace{{ r.market }}
Name{{ r.name }}
Email{{ r.email }}
Brand terms{{ r.terms }}
Bulk file{{ r.bulk }}
Business report{{ r.child }}
Submitted{{ r.when }}

Questions before
you upload.

Is my data safe?+×

Your files are used only to prepare your audit report. We keep your name, company and email so we can send it to you.

Is this AI?+×

No. It runs fixed, rule-based checks, the same ones our team uses on the accounts we manage. The same file always gives the same result.

Do I have to talk to sales?+×

No. You get a report. If you want to go deeper after reading it, you can reach out to us.

Which marketplaces are covered?+×

Amazon Sponsored Ads accounts. Contact us if you want to check a specific marketplace.

Do I need the Child ASIN report?+×

Yes. The audit uses it to match ad spend and sales to each product and to check parent-child listings. Use the same date range as your bulk file.