We stopped chasing rank. Margin went from 10% to 17%.
5% more ad spend, 33% more ad sales, and contribution margin up from 9.8% to 16.6%, by buying profitable traffic instead of buying rank.
Client results, with the numbers behind them
How we grow Amazon, Walmart and eBay brands: what we changed in each account, and what it did to sales, ad costs and margin.
More client results
200%
Growth in ad revenue for a Health & Household brand through PPC restructuring
75%
Increase in profit for a Beauty brand after listing and A+ content optimization
−20%
Reduction in ACoS for a Home & Kitchen brand with negative keyword and bid work
40K
More monthly sessions for a Pet Supplies brand from improved organic ranking
−57%
Reduction in TACoS for a Sports & Outdoors brand while sales kept growing
3X
Revenue growth for a Baby brand launched on Amazon US and CA
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